A recent finding by the Nielsen Company showed text messages as a preferred form of communication with teens and young people sending and receiving up to 100 texts a day.
A text messaging program funded by Partners HealthCare has been supporting young women in community health centers to have healthier pregnancies. In this pre-natal texting program, the women, age 22 on average, received between one and four text messages per week throughout their pregnancy and two month post-partum. Results of patient surveys and review of the data showed women who received text messages from their clinical team received the recommended level of pre-natal care 9% more than other pregnant women who did not get text messages.
Patients in the text messaging group said they would recommend this kind of program to other pregnant women. One patient described the text message program this way, “It made me feel like I had more support. It provides you a number to call, so it was like someone was on call for me.”
Examples of messages patients received were: “Hi, it’s your OB team reminding you to count your baby’s kicks. Call us @ (781) xxx-xxxx if there is a change in frequency,” or “Your OB team is checking in. Have you scheduled your ultrasound? It’s baby picture time! Let us know if we can help.”