Improving Product Design and Execution
The Bipolar Clinic and Research Program (BCRP) at Massachusetts General Hospital runs the Healthy Hearts Project for individuals with mood disorders at risk for cardiovascular disease. It aims to engage them in increasing their daily exercise (as measured by a FitBit). The team at BCRP had vetted, scientific content ready to be delivered to participants, but were concerned about how engaging it would be. Without patient engagement, this program would not succeed, nor achieve its intended outcomes. Our team was hired to work with BCRP to design the program to be more engaging and enjoyable for their end users.
“I am so glad we engaged the Partners Connected Heath Innovation Team. We did not know how much we did not know and the thoughtful process that they brought worked really well to help us understand the what, why and how to improve the design of our program to maximize patient engagement and minimize attrition. In just 2 days we gained over 15 key insights that led to our revamping our intervention and thought process around how to engage participants in the program. What we learned from the Team has enabled us to continue on our own to improve our approach to our product design and execution.”
— Louisa G. Sylvia, PhD, Director of Psychology, Bipolar Clinic and Research Program, Massachusetts General Hospital
“They took the time to work with us to understand our primary concerns and then helped us by teaching us how to maximize our program technology to improve participant engagement. Our collaboration brought new energy to the way we design and build our programs.”
— Thilo Deckersbach, PhD, Associate Director, Bipolar Clinic and Research Program, Massachusetts General Hospital